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07 March 2013

Example #1 of Ebook Marketing March 2013

In alignment with my 'No Secrets' approach, here is a working example, less than 3 weeks NEW, which is worthy of attention and we invite You to take the time to investigate this marketing technique.

Getting 'On the Map' with Indie Bound bookstore.

For those who might be familiar with how book representatives work as agents for publishers in real world of bookstores, we all have seen those 'Front of Store' displays as we enter an establishment. As You might expect, that retail space is among the most expensive pieces of retail estate in the market. Quite valuable actually when a new book is out in a blizzard of offerings.

So, we decided to achieve Frontage, as it is called, through nearly 200 Indiebound(www.indiebound.org) online stores, with our clients book, Wings & Dreams: 4 Elements of a New Feminism.

Time investment was around 100 hours over 5 days, at 25.00 per billing hour = 2500.00 of sweat equity.

This 200 stores would have taken at least 2 to 3 months in real world, and around 10000 to 25000 in advertising expenses.

So, we ask You this. Would it be helpful for  Your 'My Voice' Ebook to be placed 'Front of the Store' with almost 200 online establishments? And then offer an invitation, through the 'On the Map' campaign, for the focus groups of that valuable Word of Mouth audience(watch for another post here on timing a campaign along with large scale global attention events) so that Your Voice ebook can be heard?

Have a looksie here at the Map we are developing(never really finished is it) for a friends' Socially Responsible Publishing effort. www.sophiasirius.net

As always, am open to discussions on how what I am re learning can be valuable to Your Ebook marketing efforts.

Patrick


Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013


Where is Your Voice & Can An Ebook Tell Your Stories?

For the nearly 50 years that I have been involved with publishing, from melting linotype in my father's NY Metro weekly newspaper - through the advent of DTP in the 80's - to the present time Socially Responsible Ebook publishing ventures I accept as my life purpose, one item has annoyed me.

That notion is that there are some sort of secrets that are profoundly inspired (e.g. 'How to get on NY Times bestsellers list) by one person's experience. What is more telling, is the secondary notion that one person's success in marketing(which is entirely about timing) has some manner of translating into Your success. I have found, by and large, that this notion does not hold much water.

So, if you would like to go along on my personal adVenture, as this Ebook about Ebooks, evolves, you are most welcome to hop on board, and invite others who are so inclined.

So, who am I? I suggest you take a peek at three websites.

One:  My visionary online CV which looks forward over the horizon and not so much into the distant past(even though that is there as well). Let's get acquainted through this link. http://www.linkedin.com/in/philanthropreneuring/

Two: Notice the end name on that link. Brings us to another step. I like to call what I do as a Socially Responsible Consultant and Coach, Philanthropreneuring, and that effort is available at http://www.philanthropreneuring.net Might wish to join that group which will see postings about this project as well.

Finally, a working example of what I am learning, and sharing(no secrets) is at one of my clients sites, where we are demonstrating what we are testing, warts and all, to bring a new Ebook campaign to the fore. This client is a long standing friend, and hopefully 2013 will be a turn around year for their worthwhile efforts. Please accept this invitation to see the craft as it emerges. There are clues to the recipe on this page. http://www.sophiasirius.net

So, I like to work with Socially Responsible E Book projects, and if Your story has some aspects of Giving While Making a Living, then we might arrange a conference call sometime, on the house, for 20 min so we can discover our mutual interests.

Contact information is as follows:

Skype ID InBusiness4Good2006
Google Talk id computerhelpers4good@gmail.com
US/Canada Message phone 646 961 3748
email ib4g2009@gmail.com

Hope to hear from You soon

Patrick M. Dacre
Chief Encouragement Officer
In Business4Good Enterprises


Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013