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29 September 2013

Home for the Holidays OR How Your Ebook can do some good in 2013

Followers of this column may have ascertained that we dedicate a substantial effort to supporting charities and non profits with our Ebooks4Good campaigns. Now we have an offer for 88 Indie self published authors of Socially Responsible ebookchildren.

We will contribute 50% of our usual fees to set up a Niche Market Mapping campaign, featuring Your ebookchild to be placed in 88 Online Indie Bound stores, WHEN You agree to contribute 28% of the profits to a women or children's charity of YOUR choice.

There are a myriad of references to this campaign on this blog, so take Your time, turn over the stones, and MAKE a smart decision.

When You are ready send me a note here ebooks4good@gmail.com

Dedicate one of YOUR EbookChildren to supporting the good cause of Your choosing.

This will be the most important ebook campaign of the year for You.

Non Profits and charities send a note here to be among supported organizations. ebooks4good@gmail.com

This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll

Ready to Place Your Ebookchild in 200 Online storefronts?

Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.


Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

08 September 2013

Build an Author Platform and They Will Come OR How a "Field of Dreams" strategy MAY NOT WORK WELL

Updated 26 September 2013

Let's examine a few issues here about Character vice Author branding shall we?

1. Usual YAF novel or romance classic has between 40 and 80 thousand words, many related to main character right?

2. Author's Bio has maybe 200 words and Bibliography another 100 or so.

SO why in the world would a well meaning Ebook Parent(Author) spend months and Years giving birth to their EbookChild AND NOT do everything that is possible to magnify and illuminate that character.

Beware the purveyors of the Author Branditis syndrome.

Trust Your Instincts and let the character have center stage. Here are a few ideas to get started on this aspect.

Oh and btw we will coach and advise Socially Responsible Authors and Self Publishers on how this works out and extends.

***********************************************************************


A. Let's start at the beginning. Most writers have a story concept or dream, and in many cases, find a main character and others to present the story and effect dialogue. Most fictional treatments which are highly readable share strong character development, and this narrative makes it worth a good long read. 

Now, the new idea is that an author, who pours themselves into this character, and to an extent, becomes that character, deserves to bring that character forward in the marketing.

So, with that we suggest the following:

Set up a charactername@gmail.com account. This will be needed for the Google+ Hangouts where fans can 'meet' the character and author.Set up a google hangout schedule of 'appearances' for that character. We recommend 2x a month on a alternating schedule.

Set up a Facebook fan page for the character.Set up a Youtube account(using gmail from above) for readings and trailers for book.

As You can see, we highly suggest the use of social media technologies and scrap the notion of an author page or platform, since the only place the author's name appears is in very front of book and in bio. 

By allowing the character's name and personality to shine among the social networks, a following will evolve and nourish the ebook activity and also open the community for sequels.

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Ever get the notion that Your Ebook Publicity and Marketing Plans are a working treatment for a sequel to this movie clip(courtesy YouTube)?



Could He Be Describing Indie BookStores OR Indie Authors?

Of Course this is a metaphor AND when we all decide to consider that Epublicity Deserves Your attention then Your 'Field of Dreams' can become real too.


You are invited to our Community Here


This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll
Ready to Place Your Ebookchild in 200 Online storefronts?

Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.


Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

06 September 2013

How the Jungle Gods Handle Categories for Your EbookChild

For those who follow this blog, one can discern that disruptive marketing is the new 'Black' of Ebook selling, and recent research, confirmed by this article http://bit.ly/JungleSearchTerms101 suggests that staying within the lines of the BISAC categories(see my cross post here http://bit.ly/BISACRulesNOT on that issue) means that Your BookChild may be relegated to the depths of the Jungle.

Suggestions are reflected in this posting. Hope it helps a bit. What is a Contemporary Woman Mean these days?

You are invited to our Community Here

This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll
Ready to Place Your Ebookchild in 200 Online storefronts?
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.


Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

02 September 2013

Pebbles in the Pond vice BS(Big Splash) Marketing for an EbookChild

Imagine that the online market for ebooks and books is like a small body of water, e.g. pond, and You are standing on the shore waiting to release Your EbookChild into that dark and forboding water. Which technique will make the most 'ripples'? 

 A. Prevailing notions seem to suggest that Big Splash marketing(aka BS) with a full on cross media, branding author platform approach(did I get enough buzzwords in that phrase) is required. Has some merit, yet like when we were kids in summer, too many cannonballing jumps at one time can empty the pool of water. 

 B. Pebbles in the Pond is a technique much like it sounds. In Your hand is a collection of various pebbles and Yes, when cast into the water, makes an interlocking and overlapping pattern. Imagine how that would work when Your Ebook is doing same thing. Gentle and pervasive effects in communities who will admire the pattern, share the story, and perhaps gift an ebook to a friend in their world. The choice is Yours. 

We coach Indie socially responsible authors on how to begin this process. Start with our FreEbooks4Good Collection 



You are invited to our Community Here

This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll
Ready to Place Your Ebookchild in 200 Online storefronts?
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

30 August 2013

Ebooks and Book Signings with Real People Attending Can Meetup Solve that Problem?

Pardon the nod to actual meetings of like minded folks, but a key notion that FB and Twitter MIGHT produce localized attendance at a book event is wishful thinking, mostly due to the non geographic or localized approach that each brings to table. So, digging into a former strategy, we are offering a suggestion to Indie Buy Local authors, to join and search(but do NOT SPAM groups with book announcements) for this well designed and fully functioning online community, Meetup.com

http://www.meetup.com/

Might find the options of some interest.

Another one is Care2.com which respresents nearly 22 Million members with a passion for Healthy Living and average age is 57 and female. www.care2.com

Patrick


You are invited to our Community Here

This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll

Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

29 August 2013

Guerilla vice Gorilla Ebook Channel Marketing or Time for A Mea Culpa or 2

Biggest illlusion on the Ebook Channel Marketing scene is that "More is More" a la big box data warehouses like Amazon et. al. And, I still, at times, suffer from BS(Big Splash) marketing syndrome. So here is my 'warts and all' admission that not all great big ideas work do they?

We started a channel marketing Mapping project for 'Buy Local' Indie Store ebook placements(http://bit.ly/PlaceYourEbookChild2013) and thought we would get clever by adding a link to our clients'(www.sophiasirius.net) offering through a select series of International Airport Bookstores online from WH Smith.

Well today, when checking on map accuracy, lo and behold, WH Smith changed(and imagine did not tell anyone they were doing  such an onerous thing...wink..wink) the way that Kobo Ebooks are searched for through their system. Lessons learned:

Beware the weight of an online elephant, as there is a good chance that Your EbookChild will get squashed.

Never(never) assume that Your ebook is visible online unless You are willing to check on that weekly.

Stay focused on community based online speciality bookstores, and stay clear of the huge data warehouse approaches.

Nuff said eh?
You are invited to our Community Here



This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll

Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

27 August 2013

Word of Mouse still more Powerful for High Quality Ebookchildren than Being burned by Kindling

Despite the prevalent contention that ebook publicity can be as simple as posting a notice on social media and leave a copy in one of the data warehouses, an underlying fact still prevails. Word of Mouse(the digital equivalent of WOM) still carries the day for almost any genre or subject matter of Your EbookChild. So, jump on the learning curve of a long time publishing, technology and channel marketing veteran and learn as we do with proven community based marketing techniques. Get Your FreeBook Here http://bit.ly/5SimpleEpublicitySteps


You are invited to our Community Here

  This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll
Ready to Place Your Ebookchild in 200 Online storefronts?
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

22 August 2013

How to Re Light a Fire For Your EbookChild when the Kindling Dies in the Amazon Jungle

Readers of this blog can most likely figure out I am no fan of the data mining operation that Amazon is running on the good intentions of the Indie Author community. If there were ever a case of 'caveat emptor'(let the buyer be wary) then it is the Free KDP episodes which are intended to seed that broader market with no charge reading material. A few issues with that strategy:

1st According to my long time Asian business associates, there is an expression that is used to save face there. "FREE is more expensive" and have experienced that in many countries. A gift is just that, a gift, present NOT to be construed as an offering that leads to a purchase.

2nd The Power of Word of Mouth marketing is long respected, YET the policies at Kindleville preclude even a simple community based borrowing approach. Gotta wonder.

3rd The absence of niche or focus market ability for the Free Kindle project, means this is an example of Big Splash(BS) technique which makes a large and short term ripple in the marketplace.

So that being said, we offer, through this blog a few tips and techniques in Niche Marketing Your EbookChild, based NOT on wild theories about social networks, but drawn instead, from actual campaigns, where we reveal, warts and all, the steps we attempt and the ZERO hype results.

Might be worth a look at this link perhaps.  http://bit.ly/Epublicity101

You are invited to our Community Here



This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll
Ready to Place Your Ebookchild in 200 Online storefronts?
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book